Saudi Electricity Company

Saudi Electricity Company (SEC)—a government-controlled utility responsible for power generation, transmission, and distribution in Saudi Arabia.

At SEC, I led the product design team across both the app and web portal, focusing on launching new features and improving existing ones to enhance the overall user experience. I played a key role in evolving our design system, ensuring accessibility standards were met, and collaborating with uplift teams to modernize legacy components.

I also helped shape how the team worked—establishing clear processes, promoting best practices, and making sure our work stayed aligned with both user needs and client goals. My focus was on delivering thoughtful, high-quality design while creating a smooth, collaborative workflow for the team.